Download PDF by Sandra Radtke: African American Hair and its role in Advertising, Black

By Sandra Radtke

ISBN-10: 3638655598

ISBN-13: 9783638655590

Seminar paper from the yr 2003 within the topic American reports - tradition and utilized Geography, grade: 1,2, Dresden Technical collage, path: American tradition of intake, five entries within the bibliography, language: English, summary: during this paper for the seminar "The American tradition of Consumption", i need to accommodate the complicated subject of African American hair. In 1992, African americans received 34% of all offered hair care items within the usa. They spent three times as a lot funds in this than the other shopper team. the vast majority of the bought items have been hair relaxers (Rooks, p.117).
These are just figures, yet they display how vital hair is to African americans. i need to provide an explanation for the roots of this importance within the first bankruptcy and exhibit how the best way hair was once rated replaced throughout the instances of slavery. Then, i would like to envision ads for black hair remedy items by way of white- and black-owned organizations to determine whether or not they range of their suggestions and the way powerful their impression at the shoppers was once and nonetheless is. The 3rd bankruptcy will care for hair dressing as a occupation selection. In end, i need to try to supply solutions for the query why African americans may possibly believe the urge to alter their hair’s texture at all.

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African American Hair and its role in Advertising, Black Women's Careers, and Consumption Behavior by Sandra Radtke


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